💰 Markup Calculator

Cost Price

Markup Percentage

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📊 Bulk Pricing Table

See selling prices, profits and margins across different markup percentages for your cost.

Your Cost Price

Your Target Markup %

Markup %	Selling Price	Profit	Gross Margin	ROI

🔄 Markup ↔ Gross Margin Converter

Markup and gross margin are different! Enter one to get the other.

Markup % (on cost)

Gross Margin % (on revenue)

Quick Reference: Markup vs Margin

📐 Markup & Margin Formulas

Key Formulas

Selling Price = Cost × (1 + Markup% / 100) Markup% = (Selling Price - Cost) / Cost × 100 Gross Margin% = (Selling Price - Cost) / Selling Price × 100 Profit = Selling Price - Cost Converting: Margin from Markup: Margin = Markup / (1 + Markup) Markup from Margin: Markup = Margin / (1 - Margin) (All percentages as decimals for these formulas)

Markup vs Gross Margin — Key Difference

MARKUP: Profit as % of COST GROSS MARGIN: Profit as % of REVENUE Example: Cost ₹500, Selling Price ₹700 Profit = ₹200 Markup = 200/500 × 100 = 40% Gross Margin = 200/700 × 100 = 28.6% Same transaction, different numbers! Markup is ALWAYS higher than Gross Margin (for the same deal). Common confusion: "We need 30% margin" could mean 30% markup OR 30% gross margin — always clarify!

Industry Typical Markups

Grocery / FMCG retail: 10–30% Clothing / Apparel: 100–200% Jewellery: 100–300% Electronics retail: 10–30% Restaurant / Food: 200–500% Software / SaaS: 200–1000%+ Construction / contracting: 20–50% Professional services: 100–300% Auto parts retail: 50–100% Pharmaceuticals retail: 20–60%

❓ Frequently Asked Questions

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AI-powered pricing strategy, competitive analysis and margin optimisation recommendations for your business.

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💰 Markup Calculator